Recognizing that happy customers tend to become repeat customers, retailers are investing great effort in delivering an enticing shopping experience – from using artificial intelligence to help shoppers find the exact product they want, to holding workout classes in store, to offering ...Read More
Salesforce is an amazing tool, but are you getting the maximum benefit from using it? Here are a few pointers to help you along the way…
1. Make sure to update your data in Salesforce regularly, to keep it accurate and current at any given time.
2. Build a work process for ...Read More
Due to a variety of constraints, such as money, time and other resources, there is often a sizable gap between what sales managers would like to do in an ideal world, and what we actually do in our sales processes. As a result, we are apt to fail our customers for several reasons, ...Read More
Dear Business user,Read More
It’s a well-known fact that today, companies and organizations over the world talk about the customer experience. How does the customer feel? What does the customer want? How can we effectively create a unique (and unforgettable!) customer ...
As the digital revolution gains pace, automation is on the rise in a number of Salesforce features – think Flow Builder, Process Builder and APIs, to name but three – and it’s hardly surprising. Whether used to enhance sales’ performance, for product testing, in marketing or ...Read More
Regardless of what industry you work in and what products or services you provide, customers are the key component in generating revenue. Given that it can cost a business up to 5 times more to acquire a new customer than to retain an existing customer, once you have them, it makes sense to ...Read More
Performance-focused businesses are increasingly adopting automated solutions to improve their operations, drive efficiencies and cut costs, and not just on the factory floor. Sales, customer service and admin teams are benefitting too. Take document generation, for ...Read More
Creating a business document is seen by many as a ‘necessary evil’; a time-consuming means to an end that holds little inherent value in and of itself. Today though, automated document generation can actually be beneficial to a business, and for minimal investment. From quotes and proposals, ...Read More