Recognizing that happy customers tend to become repeat customers, retailers are investing great effort in delivering an enticing shopping experience – from using artificial intelligence to help shoppers find the exact product they want, to holding workout classes in store, to offering ...

As the digital revolution gains pace, automation is on the rise in a number of Salesforce features – think Flow Builder, Process Builder and APIs, to name but three – and it’s hardly surprising.  Whether used to enhance sales’ performance, for product testing, in marketing or ...

Regardless of what industry you work in and what products or services you provide, customers are the key component in generating revenue. Given that it can cost a business up to 5 times more to acquire a new customer than to retain an existing customer, once you have them, it makes sense to ...

 Performance-focused businesses are increasingly adopting automated solutions to improve their operations, drive efficiencies and cut costs, and not just on the factory floor. Sales, customer service and admin teams are benefitting too. Take document generation, for ...